Having set up the first live stream for Swarovski at the Science Museum during London Fashion Week in 2007, JWP have been at the forefront of the livestream production for the last decade. We now livestream events from across the globe including BIG IDEAS SUMMIT in Chicago, a recent launch at Southwark cathedral and Paul Costelloe fashion show at London Fashion Week. We can now work work with single camera outputs streaming straight to Youtube, or multi-camera crew production with several crew and outside broadcast satellite vans for the best possible link to the internet.
Whilst it is now much easier and less expensive to livestream to YouTube and Facebook for eg, the only way to achieve a truly fantastic live event is to plan the production – as it’s live we suggest using a presenter to link the content together (much like a news anchor) think about holding title a[pages and animations to keep your viewers informed about what’s coming up and a whole host of other tricks to keep the interest in the event going. Above planning and pre production is key.
Below are several options to consider when live-streaming.
Option 1 – Single camera
The single camera option can be a good way of encoding raw ‘straight out of the box’ footage of an event when budgets are small and it really just to give a flavour of the event. Prices include cameraman with camera kit and encoder box with HDMI link straight to Youtube – Price: £750+travel
Option 2 – Multi camera with mixer and livestream technician
2 camera set ups with a mixing desk which allows playback of pre recorded videos and a livestream technician costs £2,500 + travel.
Option 3 – Multi camera and anchor/ presenter to link content
Working with multi camera and a presenter at an event is by far the best way to keep your viewers for a live stream. We recommend at least 2 camera (but can have as many as 6) and a livestream mixing desk which allows play back of pre recorded graphics and your own animated videos during the live stream. The crew of 4 with camera kits, mixing desk and broadcast presenter starts at around £3,500.