I have always been put off by the idea of 360 as I had thought it was just another marketing gimmick – like 3D – that would disappear after all the manufacturers making the cameras had run out of cash! If a mega manufacturer such as Sony or Samsung started making them then maybe it would have a chance? But then a client asked me to film a fashion show in 360 as an experiment and so I had a look into and came across a 360 video an online that changed my cynicism. It wasn’t anything to do with the camera or quality it was the whole way it added something else to the creative process.

It is edited documentary style – with interviews and cut aways, as if a normal video but you are of course able to turn the camera round wherever you like. As this was about a fashion designer and his fashion show – where the models walk down 2 catwalks it was perfect for 360 where you can view the model coming down both catwalks. Then cut to the interview – shot in his studio before and you can see him speaking with his seamstress working on the garments, effectively behind the camera, but of course you can scroll round and see them talking. This technology suddenly became a lot more than a marketing gimmick!

I am now in position of 2 cameras – the GoPro Fusion and the Insta360 8k pro – the best available 3 cam camera from what I can tell. Watch this space for how I get on with them!

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