Having been sceptical about 360 video in the past, thinking it was just another fad like 3D (where has that gone?) I did some research into where 360 had got to and to see if it was worth all the fuss. Is there any point in filming in 360?

My previous experience of 360 was only wearing the goggles where you were put into ‘scenes’ like a day of the day of dead parade in Mexico or outside a famous monument, which was actually rather impressive and much more immersive than conventional ‘1D’ video. When I was approached by a client who asked me to film a fashion show in 360 so I had to ask myself what was the best way of using it

That’s when I came  came across the video above.  It is edited with interviews and cut aways, as if a normal documentary but you are of course able to turn the camera around wherever you like. As the models walk down two catwalks it was perfect for 360 where you can view the model coming down both ways allowing the viewer to move the direction of the camera around wherever she pleased. This technology suddenly became a lot more than a marketing gimmick – it was about getting amore immersive experience.

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