A client who had taken video footage with their iPhone and wanted to add it to a video asked me if I was ‘worried for my job’ and it got me thinking – am I worried!? And the answer was not just a denial but it also got me thinking if I really was.

The fact is I have used my iPhone 4k camera on several occasions myself and I wouldn’t have got the footage without it. So how do professional video producers compete with the iPhone generation of film makers – and it got me to thinking about a phrase someone once used about ‘adding value’ – a slightly unappealing phrase but nonetheless important to question.

So what exactly is ‘adding value?’

It’s the little tips and tricks – such as shooting with large sensor cameras that give a texture and feel to the image, that take a little more knowledge than shooting with an iPhone and gives your video a more distinctive ‘cinema’ look. It’s about knowing what makes a good sequence in an edit and about how to turn an idea into something that looks great and conveys a message. The skill is to make it look effortless – but if it’s any good it is likely it has taken a lot of experience, know how, development and creativity to make it that way.

Related Posts
Charlotte Olympia SS17
The most Tutti Frutti fashion show at LFW 1 of 5 Cameraman: James Ward Production by Streaming Tank
READ MORE
Is 2018 all about being (rather than doing!?)
Back then I was a startup trying to get my business off the ground I read Richard Branson's 'Losing My Virginity'! Roll on 15 years and I find myself reading ...
READ MORE
Live streaming from The Windy City
Live streaming has changed in recent years - largely due to the fact Youtube and Facebook allow direct streaming to their sites at no cost.  We are often asked to ...
READ MORE
Is 360 going to take off?
  https://www.youtube.com/watch?v=qETYh1cSiWY Having been sceptical about 360 video in the past, thinking it was just another fad like 3D (where has that gone?) I did some research into where 360 had got ...
READ MORE
Giles – Fashion film
A fashion film for the fashion designer 'Giles' shot on a RED camera by James Ward
READ MORE
Charlotte Olympia SS17
Is 2018 all about being (rather than doing!?)
Live streaming from The Windy City
Is 360 going to take off?
Giles – Fashion film